Multichannel marketing database solutions and development

Architect integrated multichannel multi-brand marketing database, analysis and campaign management system

• Integrates a universal customer id / pinning process to recognize unique individuals and households combined with advanced address hygiene significantly reducing duplicate mailings
• Integrates US, UK, and Canadian addresses if applicable
• Integrates Retail, catalog and web customers and leads, transactions, items all reference data
• Integrates proprietary credit card and/or loyalty programs
• Integrates segmentation schemes or house-file modeling
• Integrates external appended data (behavioral, demographics, psychographics or other custom data)
• Integrates Retail address append process
• Integrates multichannel campaign management and history
• Integrates prospecting including automatic match-back process
• Integrates email campaign disposition data
• Integrates summarized website visit data

Develop and manage marketing database RFP process

• Develop and construct RFP in coordination with appropriate internal department heads and analysts
• Research and interview potential vendors including key internal department heads and individuals
• Aide IT staff in acquiring proper hardware / software for solution
• Negotiate best pricing for services provided with including appropriate Service Level Agreement (SLA)
• Manage database build to meet target implementation date
• Generate data quality and integrity reporting
• Manage Change Order Management process between vendor and client documenting changes in scope or timeline
• Document marketing database tables and information, functionality, update process and users
• Train internal departments and staff on new database as needed
• Database processing and functional review 30/90/365 days out

Service bureau management and processing optimization

• Review existing Service Bureau functions and pricing
• Re-negotiate better pricing for current services
• Add services that improve profitability
• Cut services that are not adding value

Optimize existing merge/purge and postal pre-sort processing

• Review existing merge/purge processing
• Multiple brands or companies
• Household versus individual
• Customers versus leads versus prospects
• Prospect co-ops versus rentals versus exchanged lists
• Implement universal customer Id / pinning process to decrease duplicates, improve tracking and reporting and lower costs
• Review postal pre-sort process insuring best postal discounts
• Review and develop co-mailing partnerships to reduce postage