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Multichannel email marketing program

 Develop new direct mail marketing program
 Improve current direct mail marketing program

Develop new direct mail marketing program

  • Build contact calendar for direct mail program
  • Determine appropriate direct mail formats (pc, self-mailer, catalog)
  • Production management
  • Contract negotiation
  • Printer set-up and schedule development
  • Paper buying, scheduling and facilitation
  • Mail shop set-up and facilitation
  • Aide in contracting or hiring proper design and copy staff
  • Aide in direct mail design and messaging
  • Create or aide in mailing list selection
  • Create or aide in direct mail response analysis

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Improve current direct mail marketing program

  • Review current direct mail programs
  • Reviewing print, paper, and production schedules and cost
  • Review direct mail formats and messaging
  • Review mailing list selection process and sophistication
  • Review direct mail response analysis
  • Create written proposal of all improvements including P&L impact
  • Roll out improvements with internal staff and vendors
  • Create written summary of actual P&L impact 90/180/365 days out

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