Multichannel email marketing program
Develop new email marketing program< Improve current email marketing programDevelop new email marketing program
- Develop new email marketing program
- Create and facilitate a RFP process to hire email marketing service
- Build contact calendar for email programs that integrates into existing direct mail or retail marketing plan
- Determine appropriate email offers and promotions or align with existing direct mail and/or retail marketing plan
- Aide in email design and messaging keeping consistency with existing marketing and messaging in existing channels
- Create or aide in creating email segmentation and list selection
- Create or aide in producing email response analysis
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Improve current email marketing program/a>
- Review current direct mail programs
- Reviewing print, paper, and production schedules and cost
- Review direct mail formats and messaging
- Review mailing list selection process and sophistication
- Review direct mail response analysis
- Create written proposal of all improvements including P&L impact
- Roll out improvements with internal staff and vendors
- Create written summary of actual P&L impact 90/180/365 days out
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